./..Mutine Dealers../.. What's New? ../..
|
© Mutine Inc. |
|
|
Mutine Dealers If you are looking for a listening venue to share your passion with competent professionals who privilege Music before any other consideration, Mutine has created for you the Audio Zendo. Discover them by clicking on the leaflet image: |
||
 |
||
|
For all your enquiries, please contact the Audio Zendo mentioned in the brochure. Please be sure to read the following text about our philosophy before contacting us or our dealers! Mutine is based in Canada. Mutine’s founder Pascal Ravach came to Canada in 1996 from Europe, where over the previous two decades he had created a store called Présence Audio, then distribution companies in Switzerland, Germany and England. Pascal also has extensive experience in manufacturing: in the late 80s he acquired Oxford Acoustics (manufacturer of the Best British Design Award-winning Crystal Reference turntable) and in 2002 he established the Canadian manufacturing of Audiomat. Since 1997 Mutine has served customers in both Canada and the United States. To distribute our fine audio products, we set up a network of dealers in both countries, from coast to coast. At Mutine, we never had aspirations of huge growth, and are content to serve a modest number of music lovers. We choose to do a small number of things very well, rather than to distribute many products through a large network of dealers. Year after year, all activities become more and more marketing-driven. Our best dealers have always found it difficult to transmit anything related to our values, like passion, musicality, system matching, complete study of the customers’ room acoustics, and ultimately: that the final complete system must not only represent value for the money invested, but equally important, that only a well balanced system is able to release all the magic of the components we sell.
Based on our experiences over the last ten years, we have learned that most audiophiles buy what is famous or established, not simply the best products. It seems they are afraid to trust what they hear with their own ears. We could double our prices to cover the costs of extensive advertising, “lending” units to many reviewers to gain favorable attention, and the other practices used by many competitors. Even some of our own dealers advised us to do this after the first glowing review of the Audiomat, but we did not agree. This is something we have always refused to do, because we prefer to bet on people’s capacity to exercise their own judgment. Fortunately for us, a small but significant minority understands our philosophy.
We select products very carefully, and we believe in a system approach. Although we do not sell our systems under a single brand name, nevertheless every component we consider for distribution is evaluated carefully and must be judged to work successfully with other Mutine products, or we will not import it. Products may have individual qualities of character and performance, but for us they really come to life when they are used in a complete Mutine system, where they will deliver emotional satisfaction that is simply not available anywhere else. Although we are happy to see an individual customer buy one of our products, it is our dream that this customer should experience the full potential of that product, and this will happen only through careful system-matching. (It is not a requirement that the system be all-Mutine, but someone with knowledge and experience must properly match the component to other parts of a system, in order for it to reach its potential.) We adore music. We are not a "push-button-noise-in-every-room" company. Our basic wish is so simple: for our customers to find peace, beauty and pleasure from music. We have always set our prices low, as a conscious act, to make our beautiful products accessible to music lovers. To achieve this goal: • We live modestly, work hard, and put our time into things that we feel will be of real value to end users. • We do not advertise heavily, as this would force us to raise the price of our products. • We do not provide long-term “loaners” to reviewers, which are intended to curry favor with them and cause the component to be mentioned again and again in reviews. • We do not push to have our products reviewed at every opportunity, but release products for review sparingly. (Despite this policy, our products are reviewed with consistent praise. A number of noted reviewers have purchased our components for their own pleasure, and as an aid in their evaluating other products.) • We do not keep a large inventory, and therefore sometimes things are backordered. Our Audiomat amplifiers are built entirely by hand, by highly-skilled artisans, and the assembly of these components cannot be hurried; if there is a “run” on a certain model of amp, a customer may have to wait a few weeks to get the amplifier. To those music lovers who wish to audition our products, we offer the few places listed above. We recognize that the purchase of a fine audio system is not a matter to be treated lightly, and that some direct audition is important, wherever possible. If you contact a dealer, there may be some creative way that you can work out with them to hear our products without your having to travel to their showroom. That will be up to you to arrange. If you are contemplating a Mutine product, our dealers may be able to provide comments from other owners, who can give you their own impressions of the way our products perform in their systems. In 2008, I took my semi-retirement, and kept my cherished Audio Zendo network. Happy listening! Pascal Ravach,
|
||
|
Reports on the history and philosophy of Mutine, former exhibitions... you will find all this information on the "Mutine?" page. |
|